A fundamental component of communication is the ability to express wants and needs. We do this through making demands and requests of others, also known as mands.
“A mand is an operant that is evoked by motivation and followed by specific reinforcement.”
Watch Cornerstone’s training video to learn more about this ABA topic by clicking here:
Cooper, J. O., Heron, T. E., & Heward, W. L. (2007). Applied Behavior Analysis (Second ed.). Upper Saddle River, NJ: Pearson Education.
Skinner, B. F. (1957). Verbal behavior. New York: Appleton-Century-Crofts
March 19, 2020, Morgan McClellan